Surreal branding for a company that dreams

Together with Sven Herkt we developed a full brand identity for the German CBD brand "Lucide". The market of CBD and cannabis-related products has been oversaturated with a specific look, which we wanted to change. We helped the brand decide on the name Lucide, and used this as a starting point for the entire identity, playing with the surreal nature of our dreams. 

Client

Lucide

Creative Direction

Sven Herkt & Plusminus Studio

3D

Plusminus Studio

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Screenshot 2020-12-03 at 10.42.07

Let's create something beautiful together.

Armel Bellec
Co-founder

+49 172 3878197
armelbellec@plusminus.studio

Tomas Clarkson
Co-founder

+49 152 57348037
tomasclarkson@plusminus.studio

Plusminus Studio
Anzengruberstrasse 12
12043 Berlin
hello@plusminus.studio