Together with Sven Herkt we developed a full brand identity for the German CBD brand "Lucide". The market of CBD and cannabis-related products has been oversaturated with a specific look, which we wanted to change. We helped the brand decide on the name Lucide, and used this as a starting point for the entire identity, playing with the surreal nature of our dreams.
Client:
Lucide
Creative Direction:
Sven Herkt & Plusminus Studio
3D:
Plusminus Studio
Let's create something beautiful together.
Armel Bellec
Co-founder
+49 172 3878197
armelbellec@plusminus.studio
Tomas Clarkson
Co-founder
+49 152 57348037
tomasclarkson@plusminus.studio
Plusminus Studio
Anzengruberstrasse 12
12043 Berlin
hello@plusminus.studio