Surreal branding for a company that dreams

Together with Sven Herkt we developed a full brand identity for the German CBD brand "Lucide". The market of CBD and cannabis-related products has been oversaturated with a specific look, which we wanted to change. We helped the brand decide on the name Lucide, and used this as a starting point for the entire identity, playing with the surreal nature of our dreams.

Client:

Lucide

Creative Direction:

Sven Herkt & Plusminus Studio

3D:

Plusminus Studio