We were approached by the team behind Han West Dumplings to design the corporate identity for their new project: Wen Cheng Handpulled noodles. We wanted to stay away from overused tropes behind Asian-themed restaurant design and instead focussed on the joy you feel when tucking into a good bowl of homemade noodles.
Featuring a custom logotype with small bends in the letters to reflect the process of creating the noodles by "Biang-ing" them on the work surface.
Everpress also got in contact to enroll us in their Locals campaign that featured the best small business brands in Berlin, to create a tshirt campaign for Wen Cheng.
Wen Cheng Noodles
Creative Direction & Design