Designing Deliciousness

We were approached by the team behind Han West Dumplings to design the corporate identity for their new project: Wen Cheng Handpulled noodles. We wanted to stay away from overused tropes behind Asian-themed restaurant design and instead focussed on the joy you feel when tucking into a good bowl of homemade noodles.

Featuring a custom logotype with small bends in the letters to reflect the process of creating the noodles by "Biang-ing" them on the work surface. 

Everpress also got in contact to enroll us in their Locals campaign that featured the best small business brands in Berlin, to create a tshirt campaign for Wen Cheng. 

Client

Wen Cheng Noodles

Creative Direction & Design

Plusminus Studio

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Let's create something beautiful together.

Armel Bellec
Co-founder

+49 172 3878197
armelbellec@plusminus.studio

Tomas Clarkson
Co-founder

+49 152 57348037
tomasclarkson@plusminus.studio

Plusminus Studio
Anzengruberstrasse 12
12043 Berlin
hello@plusminus.studio