cover

Wen Cheng Handpulled Noodles

Branding 
2022
Berlin

We were approached by the team behind Han West Dumplings to design the corporate identity for their new project: Wen Cheng Handpulled noodles. We wanted to stay away from overused tropes behind Asian-themed restaurant design and instead focussed on the joy you feel when tucking into a good bowl of homemade noodles.

Featuring a custom logotype with small bends in the letters to reflect the process of creating the noodles by "Biang-ing" them on the work surface. 

Everpress also got in contact to enroll us in their Locals campaign that featured the best small business brands in Berlin, to create a tshirt campaign for Wen Cheng. 

MenuMockup
testboxesallwhite
Post_2
Post_1
wencheng_1
wencheng_3

Contact

Plusminus Studio
Katzbachstrasse 24
10965 Berlin, Germany

Phone: +49 1525 734 8037
Email: hello@plusminus.studio
Instagram: @plusminusstudio

© Plusminus Studio 2022

USt-ID:DE321766720
Datenschutzerklärung